Professional Career & CV

About the Moore Creative Company

Since 1997, we’ve been developing enterprise-class, Microsoft-based web applications, bringing extensive problem-solving expertise to every project. Our clients range from major corporations such as Lowe’s, Rubbermaid, Bombardier, and Hendrick Motorsports to innovative startups and smaller local businesses. Regardless of size or industry, our development focus stays on functionality, integration, and creating robust website solutions.

Whether it’s custom application development, integrating a Content Management System for database-driven sites, or building a complete e-commerce platform, we tailor each solution to fit our clients’ unique needs. We thrive on delivering projects that help our partners grow and succeed.

Stand-Out Projects
  • Systems upgrade and recovery work for the US Air Force Air University training website system
  • Systems upgrade and modernization for the Ohio Tax Bureau
  • VR 360 and early interactive media and design with Hendrick Motorsports
  • QuickTime VR 360 and Panorama photoshoot and presentations for Bombardier including Learjet, Challenger 300 and Global 500 including photography for Will Smith’s Learjet
  • Interactive children’s games, card game for Biltmore House Estate, Biltmore Website
  • Paperless Legal Orders website system design, UI and development for the Arizona Courts System, AZPoint
Professional History

In 1997, Jennifer and I founded The Moore Creative Company in Raleigh, NC, starting out with just a handful of graphic design clients. Changing and adapting over the years to our clients’ needs and growing into new services, we started as a Graphic Design business managing designs, printing projects for promotional materials, advertising and now focus on web design and development. Over the years, we’ve worked with a wide range of industries—from national corporations like Lowe’s to local companies such as NASCAR heavyweight Hendrick Motorsports.

We’ve grown, moved, and evolved more than once, embracing every challenge and opportunity our website development business has brought our way.

Through our relationships with design agencies, hosting providers, and other development shops, I’ve been invited into part-time and partnership roles, where I serve as Creative Director and Project Manager for their clients and projects. This “white label” approach lets me and the Moore Creative team support everyone’s success.

Career Experience
  • Layout Editor for NC Literary Review publication
  • Freelance Graphic Design - eye-Integrated, Greenville NC
  • Freelance Graphic Design - 9th Street Type & Design, Durham NC
  • Freelance Graphic Design - Creative Mark, Durham NC
  • Entry Level Graphic Designer 1997 - Creative Associates, Raleigh NC
  • Established The Moore Creative Company 1997
  • Principal - The Moore Creative Company - 1997-2024 To Date
  • Instructor - NC State Computer Training Unit - 1998-2002
  • Design & Development Director - Banner Direct, NYC/Wilmington NC - 2000 To Date
  • Creative Director - InterCerve Inc - 1999-2006
  • Design & Development Director - My Creative Team - 2006-2017
  • Design & Development Director - NetByDesign - 2012-2016
  • Design & Development Team - Walker Marketing - 2013-2016
  • Design & Development Team - Fortuitas - 2018 To Date
Business Partnerships

Serving as Creative Director, Project Manager or Business Partner in design and development agencies:

  • Banner Direct
  • CIMCloud
  • Defero Design
  • Design & Motion
  • Distinctive Business Solutions
  • DNNDev
  • Enventys
  • Epoch Avenue
  • Fortuitas
  • Goode Design
  • Logical Advantage
  • MaintainGo
  • Mustang Marketing
  • MyCreativeTeam
  • MyProjectSolutions
  • NetByDesign
  • Olshan Corporation
  • RKG
  • Sprocket Websites
  • Walker Marketing
Key Skills/Competencies
  • 25+ Years - Graphic Design & Web Development Business Management
  • Business Sales, Marketing, Business Development
  • 6+ Years - BSA Trained Confidence & Leadership Training
  • Design Industry Skills
    • Advanced Photoshop & Illustrator skills including teaching & training experience
    • Core competencies for Graphic Design industry
    • Applications Including but not limited to - Photoshop, Illustrator, InDesign, QuarkXPress, Flash, Macromedia Director
    • Design-to-Production file experience including print, vinyl, embroidery, etching, 3D print, signage
  • Business Skills
    • Google Search, Analytics, SEM & Advertising
    • HTML + CSS, JavaScript, PHP, Classic ASP, ASP.NET, SQL Server DBA, IIS Windows Server Environment Management
    • MS Office & G-Suite
    • Project Management and tools such as Teamwork, Desk
    • Ecommerce Systems such as CIMCloud, Sage, SAP
    • Integrating CRM Systems such as SalesForce, Pardot
    • Email Marketing & Search Engine Marketing
    • Data Reports Analysis for Reports, Dashboards, Gamification
    • Design & Development Team Management
    • Freelance and Internship Management
  • Civic & Leadership Skills
    • 6+ Years - BSA Trained, Confidence & Leadership Training
    • Youth Leadership Development
    • E.D.G.E Method Training
    • Youth Protection & Safety Trained
    • Event Planning (i.e. coordinating travel & feeding 60+)
  • Soft Skills from 25+ Years as a Creative in Business
    • Time management
    • Project Management
    • Communication
    • Adaptability
    • Problem-solving
    • Teamwork
    • Creativity
    • Leadership
    • Interpersonal skills
    • Work ethic
    • Attention to detail
    • Emotional intelligence
    • Sales & Negotiation
    • Conflict resolution
    • Stress management
    • Critical thinking
    • Organization
    • Public Speaking
    • Presentation
Professional Experience
  • Business Owner | The Moore Creative Company | 1997–Present
    • Moore Creative is a website design and development business which has spanned more than 25 years of providing interactive, creative design and development services. Beginning as a traditional Graphic Design services company and expanding services as technologies change, including multimedia development, eCommerce, online systems, data systems-integration and more
    • Developed pipelines of client projects both to direct end-clients, and through establishing partnerships and specifier relationships to provide a range of incoming projects from multiple different business verticals and service needs
    • Team management including internal full-time staff, hourly freelance designers and developers
    • Client Team management including staff and resources within partnerships and organizations both commercial and volunteer organizations
    • Intern program development and training development targeted to Intern’s focus and needs
    • External Resource Management for business including accounting, taxes, payroll, utility and resources
  • DNN Community MVP | SouthernFried DNN User Group | DNNSummit Speaker & Organizer | 2012-Present
    • User Group Building & Community Build-Up
    • Conference Event Planning
    • Keynote Address & Session Presentation, Speaking
  • Scoutmaster | BSA Troop 171, Mooresville NC | 2020-2024
    • Organizing and leading a 100+ person Boy-Led BSA Scout Troop during the pandemic
    • Event Planning, Logistics, Food, Safety planning for 60-100 person events
    • Primary responsibilities of guiding the wellbeing and training and support of the Scout’s goals
    • Managing the requests, needs and organization of adult volunteers, parents and community leaders
  • Education
    • BFA in Graphic Design, East Carolina University, 1997
  • Relevant Certifications, Trainings, Experience
    • 25+ years experience within production and design industry
    • 25+ years design-industry business owner, The Moore Creative Company, S-Corp
    • BSA Youth Protection Training, Outdoor Safety Training, Emergency Training, Leadership Development Trained